QSR is a strategic consulting and talent management company for innovation. The brand's DNA is personal, close, agile, and transparent applied to the aerospace, maritime and defence sectors through recruitment, training, and consultancy services. The QSR Identity Communication project involves the concept and development of the brand logo, communication supports and website. In the logotype creation, a modern font without a serif was used as a digital stamp combined with technological blue. The visual identity of the brand reinforces individual and business empowerment considering the potential growth, success, and specific knowledge of these sectors.