For the UITP fair 2019, CaetanoBus asked Almadesign to design a stand with angular and dynamic shapes to present the urban mobility solutions for the future of cities.
The stand includes a spacious and dynamic layout, with a reception area, a lounge space with video wall, a bar and storage space. CaetanoBus exhibited two products – the electric bus e.City Gold, the first bus fully manufactured by CaetanoBus and the chassis e.CC 100, a modular system that allows different bodywork configurations for different operators.
The use of a blue and green gradient scale in the graphics makes a bridge between technologic innovation and sustainable mobility. This image was applied to all developed communication supports, such as digital and physical marketing supports and vehicle livery.