ADIRA reinforced its leading position with the AM (Additive Manufacturing) machine, one of the first in the world to integrate additive manufacturing of metal parts. The design, developed by Almadesign, is based on a refined and minimalist formal language, in line with ADIRA's Laser machines. The design intervention also covered the print head, the central element of the machine. At the same time, the HMI for this industrial machine was developed, ensuring a consistent and integrated user experience. Awarded the COTEC Product Innovation Award in 2017, AM reflects ADIRA's vision for the future of manufacturing.