The BusWorld 2019 stand was designed according to the new CaetanoBus brand positioning, which presents a consolidated offer of urban electric mobility solutions with bus and chassis manufacturing. The stand layout presents a central Hub with a raised circular platform for networking and better visibility of the products exhibited – two electric buses and one hydrogen bus. The stand was organized according the client needs, with a meeting area, bar with catering service and a lounge space with USB charge pods. Besides the buses, CaetanoBus also exhibited the Toyota fuelcell stack that integrates the hydrogen buses. Access to the stand and buses is made through platforms, to allow a better accessibility. The use of natural materials and elements provides a modern and inviting environment, which in turn is completed through the graphic elements embedded with a technological innovation concept. To ensure corporate identity coherence, Almadesign also designed the bus livery, communication supports for the trade fair and the exhibition products brochures.